The hearing aid world is changing, with companies like Hearing Aid.com and the company behind the popular EarTec Earplug , giving consumers new options for hearing protection and hearing aids.
The hearing aid industry has been undergoing a huge change in recent years as a result of the rapid advancement in hearing aid technology and innovation.
It’s the same story for the products and services people buy for their hearing aids, according to Dr. Joseph Fauci, co-founder and CEO of Hearing Aid and a professor of speech and language pathology at Stanford University.
“The idea that you have a hearing aid for your ears and you’re going to be able to hear music and it will also have a speaker that can’t be damaged by the wind and things like that, it’s a big thing.
So hearing aids and hearing protection have really taken off in the last five to 10 years,” Faucci said.
With the rise of smart phones, wireless earphones and headsets, hearing aid companies have seen their market share grow, according.
And with that growth comes more and more consumer choice and competition, Faucci said.
For example, hearing aids are increasingly used in sports and fitness, with brands like HearEasy and Audible providing products that help athletes to get the most out of their hearing.
But the consumer hearing aid market is also shifting, Facci said, as people are increasingly looking to purchase hearing aids for use in their homes, offices or wherever they work.
“I think what’s happening is that the hearing aid is becoming more accessible for consumers,” Faccci told CNN.
The trend toward affordable hearing aids is evident in recent quarters, according the market research firm Nielsen SoundScan.
In the first quarter of 2018, hearing and hearing aid sales increased by 1.5% year-over-year, while overall sales of hearing aids were down 1.2%.
That was a decrease of 1.7% from the same period in 2017.